Fast Facts

  • The Erickson Group and our associates have worked with numerous global brands including Rolex, Mercedes, Dell, Infiniti, BMW, Molson, Bacardi and Pampers.
  • In 2010, it's estimated that Generation Y will outnumber Baby Boomers and 96% of them have joined a social network.
  • Every 60 seconds, 20 hours of video are uploaded to YouTube.
  • 85% of all clicks are generated by only 8% of Internet users.
  • The study, "Advertising's Impact in a Soft Economy," found that almost 50% of Americans believe that lack of advertising by a company during a recession means the business must be struggling and they are therefore less likely to purchase from those companies.
  • Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.
  • TV, newspaper, direct mail, and Internet top local media from which consumers saw/heard an ad within the last 30 days that led them to take action.
  • Mom's control, on average, 85% of household spending.
  • Direct marketing accounts for 52.1% of total ad expenditures in the U.S. and generates about $2.057 trillion in total incremental sales.
  • More than 85% of the world's internet users have shopped online - that's an increase of 40% over the last two years.
  • From 2007 - 2008 auto retailers spent $7.3 billion on direct marketing campaigns and saw it drive nearly $250 billion in sales.
  • The average American consumes enough caffeine in one year to kill a horse.

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